Interdependencies and data sharing
Hugh and Craig explained that not many people realize who their data is shared with, especially when it comes to third-party integrations. If you have a sleep tracker, for example, there might be several apps that you initially installed to use on your phone, but that imports across to your watch as well. The key concern here is the number of interdependencies. Often it’s mentioned as part of a master terms of service agreement, which people might not have read or don’t remember.
They then discussed how many apps, like Strava, are built as a social application. So, it’s not just one organization you share your data with; the whole point is that you put it out there for anyone to access. A few years ago, there was an incident with Strava where you could spot the outline of a US military base in the Middle East because the troops all had wearable technology. That is pretty valuable to someone who wants to do some harm. In general, we would like to think that we’re still in control of our own data but, ultimately, that data has to go to lots of other places in order for the particular service to perform as indicated.